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Mainstream TV Networks vs Digital Providers: The Evolution of Competition and the Emergence of New Content, within the Context of Diverse Viewer Demands and Ongoing Competition
Linear broadcasts have long been recognized as traditional television models, relying on fixed air times via satellite. In contrast, OTT platforms operate on viewer-driven consumption, with Netflix, major competitors, and Apple TV+ serving as leading platforms. As media consumption habits shift, rivalry between broadcast stations and online content